SMS Analytics



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I’ve always wondered what hidden data about my daily habits or thoughts was stored in the truckloads of text messages I send. Do I text exclusively about marmots between 12pm and 2am on Thursdays? How could I accrue this data without keeping track of it manually — and, if I kept track of it as I texted people, how could I know that this dataset was not being tainted, Schroedinger-style, by the mere act of observing it?

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